The report said that Apple was preparing its self-driving cars for the 2024 launch, with some analysts surprised.
The new consumer vehicles will include battery technology developed by Apple that will dramatically reduce battery costs and increase vehicle driving mileage, Reuters reported on Monday.
This suggests that the batteries use a “monocell” design that allows them to hold more usable materials and extend their lifespan. The company is looking to use lithium iron phosphate, which is likely to overheat for the battery. Battery Chemistry.
The report also said that it is unclear who will manufacture the car, but Apple hopes to work with manufacturing partners to build the car.
However, the report acknowledged that there was still a chance that Apple would exit its autonomous car plans and sell the autonomous system to traditional automakers.
Since 2014, when Apple first began designing its cars, the company has been conducting joint vehicle research and development under the name “Titan Titan”.
A fruitless effort?
“I’m still not convinced that Apple is building a real car,” said Tim Bazarin, president of Creative Strategies, a technology consulting firm in Campbell, California.
“For one thing, cars can be dangerous,” he told TechNewsWorld. “Thousands of people die every year in a car accident and Tim Cook and Apple are unable to build cars that are 100 percent safe.”
“I’m not sure Apple should be held accountable,” he said.
JD Power’s automotive division president Doug Bates explains that Apple-manufactured products no longer have any automotive safety issues.
“If the iPhone fails, you bring it back to the store,” he told TechNewsWorld. “Cars have things that can turn into a much more serious safety issue.”
Roger C., Assistant Director of Strategy Analytics Global Automotive Operations. Lanctot cited Apple’s self-driving cars as potential. “Vain effort, unpleasant headaches and potentially disastrous customer experiences.”
“Iar” looked sexy and exciting five years ago, he told TechNewsWorld. “After five years of disappointing experience with iPhones, I’m not sure the market is looking for this solution anymore.”
“Consumers are excited about companies like Rivian and Nicola and NIO and Polyster, and other Chinese destinations,” he said, adding, “We now have a Ford Mach-E, and it looks like the Corvette EV is coming . ” Apple? New battery technology, who cares? ”
Good balance sheet
James Hodgson, principal analyst for Smart Mobility and Automotive at ABI Research, said Apple’s entry into the automotive market made sense long ago.
“They’re doing some obvious work and acquisitions, so they’ve been dancing around the edge of the motor for a while,” he told TechNewsWorld.
However, he said: “They have enough size and cash to test these opportunities.
Hodgson was surprised by reports that Apple would adopt a traditional car manufacturing business model for a major forest in automobiles.
He added, “Being just another player in vehicle marketing and sales is not the idea of Apple’s rivals.” “They play wider dynamics rather than box-on-wheels.”
Hodgson confessed that he would be. “It’s surprising if Apple came into the traditional automotive market: build as few boxes as possible on wheels and sell as many as possible, which I might find strange.”
A strange reason is the size of the motor relative to the mobility market. Hodgson estimates that the motor is a $ 2 trillion market versus a $ 10 trillion moving market.
“This is what brings tech-based players to the mobility market,” he explains.
Another reason for being awkward is the traditional profit margin of the automobile business.
“In the past, the auto industry was not incredibly profitable,” Bates explains. “If you sell a 40 percent profit, why would you want to sell the car?”
Is now the time?
If the mobility market is large and the automotive market margin is thin, then why make a self-driving car?
“The company may have done this to avoid paying billions to investors in the form of dividends,” Lancott speculated, “or because it was unable to identify other enticing markets or companies to buy into Was. ”
Hodgson said the time was right to enter the market.
“The reason you’re seeing a new entry into the car market right now is electricity,” he explains. “The major barrier to entry is the internal combustion engine.